Le Beaujolais Nouveau has arrived!

It’s that time of year again – one of the many enjoyable things about autumn in France. Each third Thursday of November, French people get excited for a very special reason: Beaujolais Nouveau Day… A wonderful tradition focused around some of the best parts of French culture – conviviality, seasonal celebration and wine! We’ve put together the definitive guide to everything you need to know about what is probably the most awaited French wine of the year.

Beaujolais Nouveau

What is Beaujolais Nouveau?
Beaujolais Nouveau is a fresh and fruity red wine made in the Beaujolais region. It is the first wine of the year as it is bottled and sold just weeks after the harvest, and is the result of a quick fermentation process. It has to be drunk young, and is considered an everyday table wine to be enjoyed with friends.

Where is it from?
Beaujolais Nouveau comes from the Beaujolais vineyards, in the region of Burgundy, in the North-East of France. The gamay grapes that are used to make it are grown in this area.

Why is Beaujolais Nouveau so special?
Beaujolais Nouveau was originally drunk by locals to celebrate the end of the harvest season. In the 1960s, the arrival of the Beaujolais Nouveau became a big awaited event throughout France thanks to a very efficient marketing strategy. The producers organised a race to Paris, carrying the bottles of the new vintage. The race and the slogan “Le Beaujolais Nouveau est arrivé” (Beaujolais Nouveau has arrived!) soon became nationally famous.


What to eat with Beaujolais Nouveau?
Beaujolais Nouveau Day is a great excuse for French people to gather round a restaurant table or at the local bar, and of course, there are many things you can eat with it. Drunk as an “apéro”, you can have it with “saucisson” and all kinds of smoked hams; it is also delicious with cheese. As Burgundy is close to Lyon, the capital of French gastronomy, Beaujolais Nouveau is recommended with Lyon specialties such as “quenelles” or bavette steak.

How is Beaujolais Nouveau Day celebrated?
Restaurants and bars often organise special events to celebrate Beaujolais Nouveau Day, but many towns and cities also organise parties and festivals – there are around 120 Beaujolais Nouveau festivals held in the famous wine’s native region and many thousands across the country! Les Sarmentelles, the most famous one is held in the town of Beaujeu, in the heart of the Beaujolais region. It runs for five days and features wine tasting, live music and dancing.

Well now you know what to do today: find a nice little restaurant or a local festival to celebrate this day the French way…